One of the most common reasons for re-work or delays in pharma and medical communications is incomplete or inaccurate referencing. Recent developments in ZincMAPS / Veeva PromoMats have meant that references can be displayed in a format that is more accessible for reviewers, reducing time taken to complete reviews by up to 60%. However, the critical process of uploading, highlighting, and linking references remains a time-consuming process.
Accurate referencing requires a unique skillset. We are dedicated to excellence in this area and have developed a method that facilitates rapid copy review. By giving this task to our team of professionals, you can free up your resources so your own team’s productivity can rise.
We ensure that all references are uploaded to the job; they are then listed clearly and intuitively in the reference list, highlighted and linked. Your reviewers will be able to efficiently locate the supporting data and text in all references.
Our referencing method is the culmination of extensive experience working with the best and worst in the industry.
We pride ourselves on finding and highlighting the source text very accurately and specifically, permitting rapid review and assurance that this task has been completed thoroughly.
Our expert scientific writers are responsible for the complete upload of materials. They receive an Acrobat PDF of materials with a full list of references. In some cases they work with a highlighted reference pack, but we have found that this is not essential.
If you are working with Zinc V12 / Veeva PromoMats, every scientific statement with a citation will be linked directly to its supporting statement via an icon placed on the artwork. Where there is a query regarding the validity of the supporting material or an error in the transcription of data, this is highlighted.
We charge a fixed hourly fee for referencing materials. We can supply an estimate per job or complete all of the referencing for a particular brand or work with a specific agency.