We facilitate fast, smooth, cost effective development and approval of promotional material, enabling your own resources to be used more productively. Our benchmarking studies have demonstrated that simple errors in input materials are the single largest avoidable cause of repeat review cycles. These repeat cycles increase pressure by squeezing deadlines, increasing costs and often demanding longer working hours from the entire development team.
Our team of experts quickly and accurately review your materials within ZincMAPS / Veeva PromoMats or PDFs as part of the review cycle. We systematically review against three sets of criteria:
- technical and scientific accuracy – are all scientific statements supported by a credible reference, and are all references properly highlighted, linked and marked up?
- compliant with the Code of Conduct (ABPI, EFPIA, ABHI etc);
- and speaks the language of healthcare professionals.
Once we have identified all errors our comments are always constructive, clear and accurate. We propose at least one practical solution to each error, and, where possible two. We then leave you to decide how to implement changes. Knowing that all errors have been identified means that our clients can focus on the strategic issues.
If needed, a teleconference can be held after the review to help find the optimum solution to each issue.
How we work
We recommend that we see materials as early as possible, but we can get involved at any stage. As soon as a job is passed to us for review, it is allocated to a member of our review team. PharmaReview operates a two-stage review, so that every item is checked by two sets of eyes. The first reviewer checks against all three criteria, above. The second reviewer checks for completeness and quality. The final QC is always a GMC registered physician.
Our team is made up of experienced scientific writers who are passionate about improving the copy review process for everyone involved.
Scope and pricing
We can help with just one tricky presentation or we can review all materials for a specific brand, therapy area or your entire portfolio. Our pricing structure is straightforward and transparent.
Once we have a clear idea of the volume and complexity of a brief we provide a bespoke quote and are happy to work to a fixed cost or charge against the clock.
Our clients have found that they save time and money by using our service because we reduce rounds of review and the time taken to review.